Buyer-Led Marketing

Guide people to seek out your brand.

Buyer-Led Sales

Guide people to buy from your brand.

Buyer-Led Client Services

Help customers stay. And buy again.

The World Has Changed

48-60 months

To recoup customer acquisition costs.


Percentage of sales process that is self-service.


Consumers willing to change brands.

Is your business ready to pivot?

Modern Buyers

Understanding buyer behavior is vital to business success. Today's buyer is:


68% of B2B buyers prefer to gather information independently through online resources rather than interacting directly with a sales representative (Source: Gartner)


67% of consumers are less likely to do business with a company if they experience difficulty accessing information on their preferred device (Source: Salesforce)


Buyers spend 10% of their purchasing process engaging with potential vendors (Source: Gartner)


72% of buyers reported they are more likely to purchase from brands that offer customer support in their native language


58% of consumers are willing to pay more for brands that align with their personal values and ethics (Source: Edelman)


In 2023, the average consumer is exposed to 6,000 to 10,000 ads per day.


Women make up 60% of all online shopping purchases.

Business Model for Modern Buyers

Framework Comparison


Relationship-based approach of the past


Technology-based approach of the golden age of SaaS


Integrated approach of the future, combining sales, marketing, product, and customer data with shared goals


Follow these steps to being immediate implementation:

Implement technologies and strategies to learn about buyer behavior. 

Provide metrics that aligns employee action to buyer purchases across your complete organization.

Implement feedback from conversations and actions from buyers and repeat buyers.

Take the Next Step

Choose where to get started.