To recoup customer acquisition costs.
Percentage of sales process that is self-service.
Consumers willing to change brands.
68% of B2B buyers prefer to gather information independently through online resources rather than interacting directly with a sales representative (Source: Gartner)
67% of consumers are less likely to do business with a company if they experience difficulty accessing information on their preferred device (Source: Salesforce)
Buyers spend 10% of their purchasing process engaging with potential vendors (Source: Gartner)
72% of buyers reported they are more likely to purchase from brands that offer customer support in their native language
58% of consumers are willing to pay more for brands that align with their personal values and ethics (Source: Edelman)
In 2023, the average consumer is exposed to 6,000 to 10,000 ads per day.
Women make up 60% of all online shopping purchases.
Relationship-based approach of the past
Technology-based approach of the golden age of SaaS
Integrated approach of the future, combining sales, marketing, product, and customer data with shared goals
Follow these steps to being immediate implementation:
Implement technologies and strategies to learn about buyer behavior.
Provide metrics that aligns employee action to buyer purchases across your complete organization.
Implement feedback from conversations and actions from buyers and repeat buyers.